Tagged: reddy

Remembering a Kilowatt Named Reddy

From the Cass County Star Gazette: Reddy Kilowatt is anything but your average company spokesman. After all, this fellow has lightning bolts for a body, a light bulb for a nose and electrical outlets in the place of ears. Reddy Kilowatt achieved fame throughout downstate Illinois after Central Illinois Public Service Company (CIPS) hired Reddy […]

Selling the Energy-Intensive Lifestyle

Inventing Green: The Lost History of Alternative Energy in America has a good piece on Reddy (and other industry mascots). It gives an overview of how electricity needed to be sold in the early days (everyone used clotheslines before dryers and washed dishes by hand before dishwashers), which might seem unbelievable now, but definitely took […]