Category: History

This category features posts and links about the history of Reddy Kilowatt.

Larger-than-life Reddy

Damn! A good man named Mike Lawson has shared not just the existence of a massive, illuminated Reddy sign, but a time-lapse of it being brought back to life. In his words: Hello Bill, Attached are some pictures of the completed sign. Below is a link to a time lapse presentation of us installing the […]

Reddy Kilowatt Records at The Smithsonian, 1926-1999

Looks like the Smithsonian Institution has 199 boxes of Reddy Kilowatt history. Everything was donated by Xcel Energy in 2005. Bio / His Notes: The Reddy Kilowatt trademark was created in 1926 by Ashton B. Collins. Reddy Kilowatt, Inc. licensed the trademark promotion and identification purposes by more than 150 investor-owned electric utilities in the […]

Halloween, 1969

Here’s a great photo & memory from Mr. Nathan J. Foulds of Franklin, N.J. My Mom always hand-made theme-based costumes for my brothers and I to march in the annual Halloween parade in Packanack Lake, a close knit lake community that is part of Wayne Township, N.J. It had population then of about 45,000. This […]

The Great Reddy Kilowatt

Lots of great old images in this Creativepro.com article from earlier this year. Electricity once had a perky little mascot, Reddy Kilowatt, with a light bulb nose, plugs for ears, and a body made of lightning bolts… It’s hard to imagine when people didn’t take electricity for granted, yet in the beginning electricity was restricted […]

Selling the Energy-Intensive Lifestyle

Inventing Green: The Lost History of Alternative Energy in America has a good piece on Reddy (and other industry mascots). It gives an overview of how electricity needed to be sold in the early days (everyone used clotheslines before dryers and washed dishes by hand before dishwashers), which might seem unbelievable now, but definitely took […]

Reddy on Classic Northland Television

Oh man, I think that’s the first time I’ve seen a life-size, live-action Reddy Kilowatt. Check it out, and be sure to watch the video: Once upon a time, Northland TV stations made their own children’s show. The kids who watched those shows are now in their 40’s and 50’s but still fondly remember names […]